- Ownership of standard DVD players is practically ubiquitous (87%);
- Few report owning Blu-ray disc players (4%), Sony PlayStation 3 (5%), HD DVD players (6%) and the HD-DVD drive for the Xbox 360 (1% have external drive while 9% have an Xbox 360);
- Only nine percent of non-Blu-ray player owners report being likely to purchase a Blu-ray disc player within the next year, even when made fully aware that Blu-ray is considered to be the definitive technology for high definition DVD players going forward;
- Two-thirds of consumers are familiar with the recently resolved high-
- definition format war (67%) and seven in ten of them have heard that Blu-ray is the unofficial winner (69%);
- Nearly a quarter (23%) of those aware of the format war report that they had been waiting for the rivalry to play itself out before purchasing a high definition player, but by April they had yet to do so;
- Although one-third of consumers report owning a high definition television set (HDTV; 35%), with incidence higher among males (41%) versus females (28%) and rising decidedly with household income (15% for those with less than $35K vs. 53% among those with $75K+), the percentage of HDTV owners likely to purchase a Blu-ray disc player is only 14 percent;
- Current ownership of Blu-ray disc players among HDTV owners stands at 10 percent.
As the article states, I would agree that the biggest reason it's not catchig on, is price. The second biggest is that most are probably happy with the picture you get from a regular DVD .